Brief

It's Coffee Chemistry

Crema is proudly a WA, family owned and operated coffee roastery providing coffee to cafes, businesses and the public.
Originally established in 2002 in the Perth hills, Crema started off as a roastery/café. Roasting coffee daily and serving the locals. Within no time at all they grew from a small business to a company with an amazing following of customers who supported and loved coffee just as much as they do.

Working closely with Crema Coffee Co, Thinking Hats completely rebranded the entire visual for the company, from logo to corporate stationery right through to merchandise and the coffee bags.

Also creating a new tagline that fits Crema perfect with their scientific approach to coffee, It’s Coffee Chemistry.

Services Provided:
  • Brand Identity
  • Graphic Design
  • Packaging

Branding

Packaging

Promotional